Tramo Store

Naming, Branding & UI Design

About the Brand

They are a platform, a marketplace and also offer comprehensive services focused on vehicles that fit in the micromobility and urban transport categories.

They also have points called "dark workshops" where all types of vehicles of this format are taken care of.

About Labour

The creators of Tramo (previously called "Taller eMove"), contacted me to develop their brand from scratch.

With the industry and the target audience in mind, the naming process was carried out, which is followed by the development of the graphic identity, the communication strategy, a UI design guide for web and app and the social media guidelines.

During the inception of the project the founders of Tramo emphasised the amount of time wasted by the citizens of Lima on public transport, which is informal and creates chaos when it comes to controlling it, added to this is the health crisis, which has caused users to choose alternative methods of transportation.

This is where Tramo comes into play, whose mission is not only to provide the services mentioned above, but also to raise awareness and educate their users and followers on the benefits and tips they may need to make this change in the way they transport themselves.

Being a digital platform and a physical space, the Tramo logo must be responsive, which means that it will adapt to different formats. The colours were chosen based on the previous brand, with slight modifications to generate greater contrast.

The line represents the path that each person can take in their daily life, whether it is an urban or rural space, the line adapts to each user like the solutions offered by Tramo.

Just as the line adapts to each client, it also adapts to the different formats, ranging from online marketplaces, social networks, physical spaces, apps, etc.

Tramo Store

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