PeruSmart's identity always has three elements that are repeated, which makes it easy to generate coherent connections in the graphic line, they are the following:
1. Circle: it is the minimum element of the logo, everything is built around it, this shape is repeated twice in the isotype
2. Connection of two: it is the connection of two basic elements, this shape is repeated four times in the isotype.
3. Group connection: is the connection of three basic elements, this form is repeated twice in the isotype.
Due to the needs and points of contact of the brand, the logo must be responsive, so that it can adapt to the different formats in which it will be presented.
As the information, the product offered by this brand, must be presented in a clean, orderly and concrete way, for this a style guide was developed in which the aforementioned factors are prioritised while using the brand colours, in a subtle but effective way.
