Danilo Bars

Packaging Redesign
About the Brand
Danilo Bars is a brand of energy bars made especially for athletes of all levels, always taking into account their nutritional requirements and the energy consumption of each consumer's body.

They started by building a name for themselves in the world of mountain biking and are now looking to expand into more sports and become market leaders.
About Labour
Daniel, the founder of Danilo Bars, was faced with the possibility of scaling up the operations of his venture, but for this he needed to redesign his product, whose packaging no longer represented the values and essence of the brand.

This is when Daniel contacted me through Hey Mome! (communication agency) to carry out the total redesign of his family of products, for which four primary and one secondary packaging were designed to strengthen the aspects in which the previous design was weak.
Danilo Bars of various flavours.
At the beginning of the project, I received the Danilo Bars brand manual, where I could find many useful elements for the development of the packaging, which were not considered at the time. The colours of each energy bar flavour were selected because they are complementary in the chromatic circle, which allows for harmony between them, and to emphasise the concept of energy, energy rays were added surrounding the name of the flavour of each bar.
Danilo Bars classic flavour.Danilo Bars peanut butter flavour.Danilo Bars banana and date flavour.Danilo Bars cocoa flavour.Danilo Bars mixed flavours box
The original design and re-design of Danilo Bars packaging.
Danilo Bars Classic. Before and AfterDanilo Bars Peanut Butter. Before and After.
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