Love Yourself by Ash Avery

Art Direction
About Labour
This was a project in which I participated as an art director, among my functions was the design and implementation of the set design, the costumes used by the actor, the collaboration with the make-up, photo, post-production and VFX teams. It was a three-day job, during which we shot in different locations.
Love Yourself is the new single by English musician Ash Avery. The main topic is mental health, he sings about learning to have self love as who you really are, with your flaws and problems. The video tells the story of how somebody can feel when fighting against the negative voices and thoughts that they can come up with. It was filmed in Huacachina, Ica, Peru and in Lima, Peru.

Production:Picante Publicidad. Director: Alessio Saveri. Director of photography:Alessio Saveri. Art Direction:Pietro Saveri. Creative Direction:Alessio Saveri & Ash Avery. Camera Operator:Alessio Saveri. Actor:Ash Avery. Costume Design:Taller de Arte Ingenio, Blanca Leon. Gaffer: Luis Saavedra. Make-Up:Nicole Grimaldi & Cristina Espinoza. Colour Grading:Diego Valdivia. Editing: Alessio Saveri. VFX:Vicente Tintorer. Transport: Evaristo Ramos, Idalgo Rafael.
Love Yourself Still 1Love Yourself Still 2Love Yourself Still 3Love Yourself Still 4Love Yourself Still 5Love Yourself Still 6Love Yourself Still 7Love Yourself Still 8Love Yourself Credits

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