1. Isotype: It is the basis of our identity, it is constructed on the basis of four circles. It can work horizontally, it can also be rotated at an angle of 45°.
2. Wordmark: It is our main identifier, the corners of the letters have been modified to make them unique.
3. Imagotype: This is our secondary identifier, the isotype goes from replacing the "OO" to being separate from the lettering part and is given a 45° rotation to add dynamism.
A pack of specific illustrations was made for the two groups of users, the clients, whose illustrations have solid backgrounds and the "Bloozers" on the other hand, have backgrounds based on closed lines, hand in hand with this we expanded the colour palette to make it appropriate to be used in the illustrations.
The design of the website and the app was also made, based on a style guide that was developed particularly for this project, taking into account the characteristics of the project.
